The Idea-To-Market [i2m] course is a specialist series of 5 webinars. 

This course is ideal for SMEs, self-employed, start-up founders and corporate spinoffs, who want to enhance their ideas. It is also ideal for those individuals who do not yet have a specific idea, but are looking to work through the creative process to harness viable ideas and start their business. 

As a participant, you will work through the idea generation process and explore different ways to generate feasible business ideas and turn them into new products and services, which the market wants!

Especially in this COVID-19 era, which has presented new challenges for most businesses, how can we transform these challenges into new business opportunities? How can we find a valid idea that the market wants and produce a new product or service out of it? 

Each session will guide you step by step in converting an idea into a marketable product or service, and will cover the full process of starting and growing a new venture. At the end of the 5 sessions, you will become familiar with i2m (idea to market) methodology, and with the concepts of Creative Thinking and Innovation Management. 

So join us for this valued, online course [made up of 5 sessions of 2 hours each]. It will kick off on Thursday 18th February and all sessions will be from 16:30hrs till 18:30hrs. Participants will have the option to book a complimentary, 1-to-1 mentoring session upon successful completion of the full course, to discuss the follow-up steps to take the idea forward. 

Register by clicking here!